The Web Site.....Internet Branding

This morning on "Sunday Morning" there was an interesting piece on branding in grocery store aisles. Growing up with parents who owned a similar business I reflected on Digium's user experience for visitors to our web site(s). There are thousands of items in a grocery store. Think about it - when you walk down each aisle...what catches your eye? Do you buy packaging? Color? Labels? Do you care? How easy is it to find what you want? Is it easy to navigate around the store? Do you go back to the same store because you like the experience? Do you not return because of the experience?

These days web sites are for the savvy online shopper, researcher, buyer, reseller - does not matter - the web site must appeal to whoever goes to your site. It must be easy to find, easy to navigate, information must be presented clearly and completely and must be integrated with the overall Internet experience.

At Digium, we have a top notch webmaster for all our sites:

www.digium.com
www.asterisk.org
www.asterisknow.org

....and our secondary event sites are managed jointly:

www.astricon.net
www.digiumasteriskworld.com

....and our acquired Switchvox products:

www.switchvox.com (integration with www.digium.com is in progress)
www.digium.com/switchvox

Digium's web site recently received a 98/100 grade by a partner firm working with us on our Internet Marketing efforts. We receive tremendous credit for our sites, blogs, content, ease of use and we have many programs in motion to make it better and leverage the entire Internet.

The web site is an important element for Digium, the leading IP Telephony open source, viral marketing oriented company who also must monetize the commercial aspects of our business. We take this seriously and have much higher rankings than many traditional players in our market segments for IP Telephony. With our free downloads, value-added products, partner and reseller portals, mailing lists, and overall Asterisk and product information we have many visitors and maintaining the operations is demanding and requires perfection in every possible way. Anyone who knows Digium knows our web sites frequently change and stays as current as possible. Look for more enhancements to the user experience and if you have any comments send a note to the webmaster!

Check it all out at the above web sites.