Wednesday, April 2, 2008

Resellers A-plenty

Last year at this time we were just defining the authorized reseller program. We were gearing up for a whole new world coming from pure open source software with some commercial business to today where we have much more open source Asterisk and exponentially more commercial Asterisk business. This is all good as Digium continues to invest in open source and commercial development.

Well, this year we have implemented what we believe to be a pretty substantial program with solid benefits to the resellers and the best open source telephony products out there.

So being attacked by competition is the sincerest form of flattery - being called out by a competitor on a press release gives us free press. Marketing 101: get your facts straight. Marketing 102: Don't call out your competitors. Especially when the story is not really 100% accurate, at least by company records. Good thing we don't list all the resellers that have signed up with us who currently are selling and phasing out other telephony systems today - from open source competitors to tier one IP Telephony leaders. Good for us. In the past 3 months, we have signed up and qualified over 250 data and voice resellers and continue to work closely with our new distributors to recruit resellers. Revenues reflect the success.

Our goal is to be the most channel friendly company in our segment. Offering best margins, great support, and best-in-class products to enable successful growth.

We love the channel, we love our strategy and we are making huge inroads while we continue to set sales and growth records.

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